Meet Ashley La Russa: manager, entrepreneur, educator, and innovator. You may know Ashley from her extraordinary work as the founder of Roux Events and Blax Friday. As an expert in combining her passion for theatre, event management, and diversity, equity and inclusion, Ashley uses every tool in her kit to measurably improve Tucson’s community. And while the nature of her work is best experienced in person, it is backed up by an inspired online presence, including the Blax Friday app (go download it now) and the Roux Events website, both of which set her apart as a leader in her field.
Ashley serves on the Local First Arizona Steering Committee, WFSA Annual Luncheon Committee, and Board of Directors at the CITY Center for Collaborative Learning (CITY CCL). Through her work, she partners with owners of hotels, co-working spaces, and event venues to strategically plan how to serve the community as a whole. In 2018, she was the Projects Manager at Downtown Tucson Partnership (DTP) where she actively communicated upcoming events and programs to the community. During her ten years with the Arizona Theatre Company (ATC), Ashley served in a variety of positions, including Assistant Stage Manager, Company Manager, and finally Management Associate/Board Liaison.
Join Ashley and Chad as they talk entrepreneurship, actionable diversity and inclusion, and new ways to bring Tucson’s community together.WATCH ONLINE